Since 1945, we’ve built our company around the core idea that people will succeed if they are just given the opportunity. Employees across the Group constantly challenge conventional thinking to create solutions that make a significant difference in the lives of our customers.  That’s why everything we build—be it a tractor, financial service, solar-powered lamp, or software—is designed to empower you to reach your potential.  

Internally, we follow three basic tenets—accepting no limits, thinking alternatively, and driving positive change in everything we do.  These brand pillars guide all our actions and business decisions from deciding whether or not to enter a new field or planning a portfolio of services.

We hope you’ll take what we do and make it your own.